Rare Beginnings Eau de Parfum
Integrated Campaign Launch

Brand: Rare Beauty
Agency: Fred & Farid  
Agency Producers: Amanda Van Caneghem, Marla Bahloul
Production Company: Cadence Films
Director, Photographer: Hans Neumann
Director of Photography: Daisy Zhou
Production Designer: Wesley Goodrich
Stylist: Erin Walsh
Makeup Artist: Hung Vanngo 
Hair Stylist: Renato Campora
Post-Production: Chapter Post
Editor: Nuno Chico

Introducing Rare Beginnings Eau de Parfum, the newest addition to Rare Beauty’s Fine Fragrance Collection. Integrated production across social, OOH, retail and paid digital in key markets.